{"title":"World Champion Drop","description":"\u003cp\u003e\u003cstrong\u003eDrop 08 — live Friday, August 28 at 6:00 PM CT.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThree hats, drawn by hand in Lubbock. Two riders and a trophy.\u003c\/p\u003e\n\u003cp\u003eShip next business day.Bundles ship complete, one box.\u003c\/p\u003e\n\u003cp\u003eOnly 100 bundles. The World Champion Bundle is the smallest run in the drop, and when it's gone It's gone.\u003c\/p\u003e\n\u003cp\u003eFree Shipping on Orders $70+. Shipped from our own shop in Texas.\u003c\/p\u003e","products":[{"product_id":"bull-rider","title":"Eight Seconds | Bull Rider Trucker Hat — Red \u0026 White","description":"\u003cp\u003eEight seconds is the whole thing. Make it and you scored. Come off at seven and a half and you get nothing but dirt in your teeth.\u003c\/p\u003e\n\n\u003cp\u003eHand-drawn bull rider stitched across a red and white flat bill, with RANCHER in heavy western type underneath. Looks like it came out of the back of a rodeo trailer in 1978 and never went out of style.\u003c\/p\u003e\n\n\u003cp\u003ePart of the World Champion collection. First batch only.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFlat bill trucker, snapback closure, one size fits most\u003c\/li\u003e\n\u003cli\u003eEmbroidered front panel, breathable mesh back\u003c\/li\u003e\n\u003cli\u003eDrawn by hand in Lubbock, Texas\u003c\/li\u003e\n\u003cli\u003eFree shipping, ships from our own shop\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eTake all three hats in the World Champion Bundle for $99 — includes the special edition pin kit and sticker pack, free.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Rancher Hat Co.","offers":[{"title":"Default Title","offer_id":54579898482963,"sku":"TRHC-TRK-REDWHT-BULLRDR-01","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/0864\/3778\/files\/3A7FF538-53FE-401F-A256-89E184E1DCD4.png?v=1787770650"},{"product_id":"bronc-rider","title":"Free Hand | Bronc Rider Trucker Hat — Red \u0026 White","description":"\u003cp\u003eOne hand on the rein. The other one never touches. Grab leather and the ride doesn't count, no matter how long you stayed on.\u003c\/p\u003e\n\n\u003cp\u003eHand-drawn bronc rider stitched across a red and white flat bill, with RANCHER in heavy western type underneath. Same rules as the bull, different animal, same eight seconds.\u003c\/p\u003e\n\n\u003cp\u003ePart of the World Champion collection. First batch only.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFlat bill trucker, snapback closure, one size fits most\u003c\/li\u003e\n\u003cli\u003eEmbroidered front panel, breathable mesh back\u003c\/li\u003e\n\u003cli\u003eDrawn by hand in Lubbock, Texas\u003c\/li\u003e\n\u003cli\u003eFree shipping, ships from our own shop\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eTake all three hats in the World Champion Bundle for $99 — includes the special edition pin kit and sticker pack, free.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Rancher Hat Co.","offers":[{"title":"Default Title","offer_id":54579968442643,"sku":"TRHC-TRK-REDWHT-BRNCRDR-01","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/0864\/3778\/files\/AA9A5D1D-487F-4040-8500-C2DDB2FC6E08.png?v=1787770017"},{"product_id":"world-champion-gold-logo-trucker-hat-red-black","title":"World Champion | Gold Logo Trucker Hat — Red \u0026 Black","description":"\u003cp\u003e\u003cstrong\u003eIn stock and shipping now.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEverybody's chasing the same buckle.\u003c\/p\u003e\n\n\u003cp\u003eRed and black with our longhorn in gold. No rider, no wordmark on the front — just the mark. This is the one for people who already know whose hat it is.\u003c\/p\u003e\n\n\u003cp\u003eFirst batch only. We're not making more in this colorway.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFlat bill trucker, snapback closure, one size fits most\u003c\/li\u003e\n\u003cli\u003eGold embroidered logo, breathable mesh back\u003c\/li\u003e\n\u003cli\u003eDrawn by hand in Lubbock, Texas\u003c\/li\u003e\n\u003cli\u003eFree shipping, ships from our own shop\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eTake all three hats in the World Champion Bundle for $99 — includes the special edition pin kit and sticker pack, free. Only 100 bundles.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Rancher Hat Co.","offers":[{"title":"Default Title","offer_id":54615963697427,"sku":"TRHC-TRK-REDBLK-WRLDCHMP-01","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/0864\/3778\/files\/2B427305-FF93-4A9F-9B84-A3FA818D9372.png?v=1787934117"},{"product_id":"world-champion-sticker-pack","title":"World Champion Sticker Pack","description":"\u003cp\u003eFive stickers from the World Champion drop, printed on weatherproof vinyl. Meant for truck windows, coolers, toolboxes, trailer doors — anywhere that takes a beating.\u003c\/p\u003e\n\n\u003cp\u003eEvery design drawn by hand in Lubbock. Same artwork you'll find on the hats.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e5 stickers, weatherproof vinyl\u003c\/li\u003e\n\u003cli\u003eDrawn by hand in Lubbock, Texas\u003c\/li\u003e\n\u003cli\u003ePrinted on a header card, ready to gift or keep\u003c\/li\u003e\n\u003cli\u003eFree shipping, ships from our own shop\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eFree with the World Champion Bundle — all three hats plus the pin kit and this sticker pack for $99.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Rancher Hat Co.","offers":[{"title":"Default Title","offer_id":54615968579859,"sku":"TRHC-ACC-STKR-WRLDCHMP-01","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/0864\/3778\/files\/A322F5A9-A158-4AE7-83C8-C773891D4641.png?v=1787934221"},{"product_id":"world-champion-pin-kit","title":"World Champion Pin Kit","description":"\u003cp\u003eSpecial edition magnetic pins from the World Champion drop, in a collectible tin.\u003c\/p\u003e\n\n\u003cp\u003eMagnetic backs, so they go on a hat, a jacket, or a shirt pocket without punching a hole in anything. Take them off and put them somewhere else whenever you feel like it.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMagnetic backing — no pinholes\u003c\/li\u003e\n\u003cli\u003eCollectible tin, made for this drop only\u003c\/li\u003e\n\u003cli\u003eDesigned in Lubbock, Texas\u003c\/li\u003e\n\u003cli\u003eFree shipping, ships from our own shop\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eFree with the World Champion Bundle — all three hats plus this pin kit and the sticker pack for $99.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Rancher Hat Co.","offers":[{"title":"Default Title","offer_id":54615972315411,"sku":"TRHC-ACC-PIN-WRLDCHMP-01","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/0864\/3778\/files\/734366DA-A7F6-4163-850F-2B4736D07E9D.png?v=1787934545"},{"product_id":"world-champion-bundle","title":"World Champion Bundle — All 3 Hats + Pin Kit + Sticker Pack","description":"\u003cp\u003e\u003cstrong\u003eOnly 100 bundles. In stock and shipping now.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEverything from the World Champion drop, in one box.\u003c\/p\u003e\n\n\u003cp\u003eAll three hats — Eight Seconds, Free Hand, and the World Champion — plus the special edition pin kit and the 5-sticker pack. $135 worth of it for $99.\u003c\/p\u003e\n\n\u003cp\u003eWe put 100 of these together and that's all there is. When they're gone, the only way to get the full set is to buy every piece separately at full price.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eEight Seconds | Bull Rider — red \u0026amp; white\u003c\/li\u003e\n\u003cli\u003eFree Hand | Bronc Rider — red \u0026amp; white\u003c\/li\u003e\n\u003cli\u003eWorld Champion | Gold Logo — red \u0026amp; black\u003c\/li\u003e\n\u003cli\u003eWorld Champion Pin Kit — magnetic pins in a collectible tin\u003c\/li\u003e\n\u003cli\u003eWorld Champion Sticker Pack — 5 weatherproof vinyl stickers\u003c\/li\u003e\n\u003cli\u003eFree shipping, ships from our own shop in Texas\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Rancher Hat Co.","offers":[{"title":"Default Title","offer_id":54625419657491,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/0864\/3778\/files\/A-hero-pyramid-2160.png?v=1787935338"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/0864\/3778\/collections\/collection-world-champion-drop-2160.png?v=1787936029","url":"https:\/\/therancherhatco.com\/collections\/world-champion-drop.oembed","provider":"The Rancher Hat Co.","version":"1.0","type":"link"}